Thriller Title Sequence 2010 Group 45: Evaluation: Media Institution and Attracting the Audience

In our title sequence, we decided to use Working Title 2 to distribute the film because the sequence consists of British-like imagery whcih portrays the British culture. The two main characters in the sequence both represent typical British girls consisting of make-up and high heels. From this, the audience is able to grasp the typical British culture and can try to guess the storyline to fit against this. The sequence is set in an urban environment where the audience is instantly able to see that this is set in Britain.
To gain a larger audience in terms of people viewing the title sequence, I would embed it onto Vimeo where users can view the video and post comments. If we had more time to complete the sequence, we could

use these comments to improve. Once gaining moderate success, I would post it onto blogs such as Twitter and Tumblr where the video can be shared amongst others more quickly. Facebook is the most used social network where by posting the sequence can allow people to comment on it. Ideally, I would post the video to 250 friends and if they 'like' it, I would encourage them to post it to their 250 friends and so forth. This makes it easier for people to access it, where in a number of days, a large amount of people have already watched the film. It also makes it easier for the video to become successful, where they can ultimately transfer it onto YouTube gaining a screen viewing from people all around the world.
I would also

exhibit the sequence in different film festivals such as the London Film Festival, Cannes Film Festival (in France), Tribeca (in New York) and Sundance (cinema festival in Utah). The new material grabs a great audience for the film because more people can watch it easily.